The Odido breach leaks were towards the beginning during this week's update. I recorded it the day after the second dump of data had hit, with a third dump coming a few hours later, and a final dump of everything the day after that. From what I hear, it dominated the news in the Netherlands, and we sure saw that through the traffic stats. Clearly, the leak cadence was designed for maximum news impact, and it seems to have achieved that. It may not have put any cash in the extortionist's pockets, but it's set a very visible precedent and, I suspect, put a massive law enforcement target on them. It's hard to image leaks of this impact continuing for much longer...