Apple’s legendary obsession with control may be reaching its breaking point — and the future of Siri could soon speak with someone else’s voice.

💡 Not a Medium member? You can still read this article in full with [Click here]

For over a decade, Apple insisted it could build smarter AI on its own terms. Now, that strategy is collapsing — and Siri might soon run on someone else’s brain.

Facing internal delays, product misfires, and growing investor skepticism, Apple is reportedly in talks with OpenAI and Anthropic to integrate their advanced language models — ChatGPT and Claude — into a future version of Siri.

It’s a stunning admission from the most secretive tech company on the planet: Apple couldn’t make Siri smart enough. And in the race to own the AI interface, that failure has consequences.

Siri was once a game-changer. But over time, it fell behind — fast. While competitors raced ahead with generative AI that could reason, contextualize, and converse, Siri remained stuck in the past. Even Apple executives quietly acknowledged that it was more frustrating than helpful.