Impersonation attacks, whether through fake websites mimicking your login page or fraudulent social media accounts scamming your customers or partners, cause severe damage to your brand and erode the trust you’ve worked so hard to build. We’ve seen real-world examples, like how quickly fake news spread via warm accounts on social media platforms can cause significant financial impact, such as the Eli Lilly stock drop incident. PreCrime Brand service-as-a-software actively identifies and enables the disruption of this fraudulent external infrastructure – the fake domains, the malicious social media accounts, the malvertising adverts – before they can be used to scam customers or tarnish your reputation. Protecting your brand is protecting a core business asset, and preemptive defense is the most effective way to do it.