User accounts contain important data—from payment details to personally identifiable information (PII)—and fraudsters know it. Account takeover (ATO) is a growing threat as more data is stored on user accounts, and can lead to damaged reputation, lost customer trust, potential fines from data protection frameworks, and direct monetary losses for your business.

ATO is hard to detect in many ways, because often, the fraudster will have the right login credentials that they only need to input through an attack like credential stuffing. The automated programs being used in these attacks are increasingly sophisticated, rotating through IPs, mimicking human behavior, and sending millions of requests in no time at all. Fraudsters are also employing human-bot hybrid attacks that can further obfuscate suspicious behavior. With so many sophisticated attackers, simply looking for bots may not be able to identify ATO for certain; a larger picture is needed.

That’s why we developed Account Protect, specifically designed to reduce your business’ exposure to ATOs and fake account creations at login and registration—saving you time and money on online fraud disputes. Account Protect goes beyond bot protection, building a more complete picture of user activity by leveraging a User Activity Graph, which maps the relationships between users, their devices, locations, and past behaviors. The User Activity Graph allows us to spot red flags others miss that may indicate fraud.

Here are the top five ways Account Protect boosts your security posture and customer trust.

1. Comprehensive User Activity Analysis

Account Protect goes beyond traditional signature-based detection to dig deeper into potential account fraud. The User Activity Graph includes a set of important signals:

• Username & email address: Check the email address or username used for login attempts to identify suspicious characters or patterns associated with fraudulent accounts.
• Time & location: Analyze the user’s login location (country, city, IP address) and compare it to their past login history.
• Browser & device: Analyze the type of device used for login (phone, computer, operating system) and its fingerprint.
• Behavior: Analyze how the user interacts with the login page, such as typing speed or mouse movements.
• Geolocation: Identify users using VPNs or spoofed IP addresses.
• Session history: Analyze the past browsing or activity history within a returning user’s account.

This multi-layered system looks for signature-based detection, behavioral analysis, time series analysis, and more, to help identify even the most subtle anomalies that may indicate account fraud.

2. Proactive Threat Detection

Account Protect works in real time, identifying suspicious activity as it happens—and before account compromise occurs. Implementing multiple layers of machine learning to analyze all of the signals that are gathered, we can identify anomalies and potential red flags for fraud with precision. The sooner you can respond to potential threats, the less time fraudsters will have to do damage to your business. Account Protect stops attacks as they’re attempted, not after the fact, reducing the risk of financial and reputational losses for your business.

3. Frictionless Fraud Prevention

Account Protect integrates seamlessly with existing safeguards, such as password resets and multi-factor authentication, to empower you to take immediate action against potential threats. These integrations are automatic and smooth, ensuring minimal disruption to your user experience, and reducing the workload for your security teams. Improved operational efficiency is the cherry on top, saving your business time and resources while keeping your customers safe from account fraud.

4. Enhanced User Confidence

Account Protect fosters a more secure environment for your customers, fighting fraud 24/7 to give you peace of mind. Preventing account fraud means preventing unauthorized access and protecting the sensitive data your users have trusted you with. Improved security leads to increased customer trust and loyalty, as they know they can count on you to keep their personal data safe.

5. Data-Driven Security Decisions

DataDome’s easy-to-use dashboard empowers your fraud teams to investigate suspicious activity quickly. The Account Protect section offers granular insights into user behavior (both per-account and per-user activity) that aid in threat identification and remediation. With DataDome, you can make data-driven security decisions to protect your business and your users based on real-time information.

Stop Account Fraud in It’s Tracks with DataDome Account Protect

Account Protect strengthens your security posture and builds up customer confidence and trust with comprehensive user activity analyses, proactive threat detection, frictionless fraud prevention, and data-driven security decisions. Keeping your business safe from account fraud is key to safeguarding your revenue and reputation.

Want to see how Account Protect can stop account fraud in real time, before it happens? Book a demo today.