It's baffling to see so many Australians clinging to Telstra, the giant of the NBN internet scene, despite its glaring shortcomings. With a staggering 40.4% market share, Telstra is undeniably the most popular NBN provider. Yet, when it comes to value, it’s falling woefully short.

According to Tom's Guide, leaving Telstra could save you AU$3,660 over five years if you’re on an NBN 1000 plan (1Gbps). Let that sink in. For the same price of around AU$100 per month, consumers can access fast internet with speeds reaching up to 1000Mbps through a slew of emerging ISPs. Meanwhile, Telstra is content to cap its offering at a meager 50Mbps near the price point.

So why the loyalty? Is it brand recognition? A misplaced sense of reliability?

The disparity in value raises important questions: Is it time for Australians to break free from traditional providers? Are we settling for less due to comfort and familiarity? There’s a world of better options out there, and it's time for Australians to start exploring them.

Australia deserves better than the status quo. Don't let loyalty blind you to better value. It’s time to demand more from your internet provider and make the switch to services that truly deliver on price vs speed and performance. Telstra may be a household name, but let’s face it: just because they’ve been around the block doesn’t mean they’re the best option.

Plus, the sheer innovation of these newer players is refreshing. Many of them are not just competing on price; they're also investing in infrastructure and technology that promise a better future for all Australians.

In the end, this isn’t just about saving a few bucks. It’s about voting with your wallet and demanding better service from the companies we choose to support. The NBN landscape in Australia is changing, and it’s time for consumers to wake up and embrace the options available.

It’s about time we ditch the complacency and put our money where the value is.

We need to address a glaring issue that’s been festering in the Australian market: too many people are lazily sticking with overpriced, household-name internet service providers without doing their homework! Seriously, are we really okay with this level of complacency when it comes to something as vital as our internet service?

Let’s face it: just because a brand has been around forever doesn’t mean it’s the best option. People are stuck in a cycle of brand loyalty, clinging to these giant names while conveniently ignoring the fantastic alternatives out there. It’s frustrating!

There are newer ISPs that offer better speeds, superior customer service, and, most importantly, more competitive pricing. But instead of exploring these options, many Australians choose to overpay for mediocrity.

Research doesn’t take long, and there’s a wealth of information available at our fingertips. Compare plans, read reviews, and understand what other customers are saying. It’s not hard to understand that better deals can be found elsewhere.

Seriously, Australia, how much longer are we going to let ourselves be duped by flashy ads and brand names? It’s beyond frustrating to watch so many people stick with overpriced internet service providers simply because they recognize the name. This isn't just about loyalty; it's about being smart with your money and your internet experience.

Compare the prices. Old Vs New ISP Players.

• Telstra NBN 50mbps – $105 per month
• Superloop NBN 1000mbps -$99 for 6 months then $109 ongoing. per month

The benefits of switching to more affordable and faster ISP

Switching to a more affordable and faster ISP can really transform your internet experience for the better. Here’s why it’s worth considering:

1. Save Money

   Let’s face it—who doesn’t love saving a few bucks? Many budget-friendly ISPs offer competitive prices that can help you cut down on your monthly bills, putting extra cash back in your pocket.

2. Enjoy Faster Speeds

   With newer ISPs, you often get faster internet speeds that can make a big difference. Whether you’re streaming your favorite shows, gaming online, or working from home, having that speed means less buffering and smoother experiences overall.

3. Better Customer Support

   Switching to a smaller or newer provider often means better customer service. These companies typically focus on keeping their customers happy, so you can expect quicker response times and more personalized support when you need help.

4. Flexible Plans to Fit Your Needs

   Not everyone uses the internet the same way. Affordable ISPs often offer a range of plans that cater to different needs—whether you’re a casual browser or a heavy downloader—allowing you to choose what works best for you.

5. No Hidden Fees

   One of the biggest annoyances with big-name providers can be hidden fees that pop up out of nowhere. Many newer ISPs are more transparent about their pricing, making it easier to understand what you’re paying for each month.

6. Reliable Service

   With the right ISP, you can expect fewer outages and a more stable connection. Many newer providers are committed to maintaining their networks, which means you can enjoy uninterrupted service.

7. Access to the Latest Technology

   Affordable ISPs often use the latest technology to deliver high-speed internet. This means you can benefit from fiber-optic connections and other advancements that enhance your online experience.

8. Support Local Innovation

   By choosing a smaller or newer ISP, you’re often supporting local businesses that are passionate about improving internet access and competition. This helps foster a more dynamic market and encourages innovation.

I personally challenge Australians to do better. It’s time to stop falling for the same old trap of brand loyalty without question. Take the plunge, do your research, and make informed choices about your internet provider. Your wallet—and your online experience—will thank you.