This article delves into the influence of social media, tracing its evolution and the pivotal role of AI and algorithms in content personalization. It discusses the ethical implications, such as privacy concerns and bias, that arise from the use of consumer data by companies like Meta. The article also examines the potential for algorithms to create echo chambers and the need for regulatory measures to address algorithmic bias, aiming for a balanced approach between innovation and user protection in the rapidly evolving digital landscape.