The advertising industry has seen an increase in sophisticated ad fraud perpetrated by bots in recent years, with ~22% of ad spend in 2023—or $84 billion—lost to ad fraud. Ad fraud reduces the ROI of marketing campaigns while increasing spend. With the release of Ad Protect, DataDome is finding new ways to stop click fraud and ad fraud to keep businesses safe.

DataDome is proud to be recognized as a member of IAB US and IAB Europe, as well as earning a new certification with TAG (Trustworthy Accountability Group).

Why the IAB & TAG Certifications Matter

The IAB Europe and IAB US both work to empower media and marketing industries to succeed in the digital economy. Vendors who are approved by the IAB follow several policies of the transparency & consent framework (TCF) that ultimately ensure companies do not store or access data from a user’s device without express permission from the user. This framework also prevents the transmission of user data to another vendor without explicit legal reasons.

TAG verification helps companies find other trusted partners in the advertising industry. Participating companies have to comply with several policies: TAG IPR, Antitrust, and Acknowledgement Antitrust IPR. TAG also performs strong background checks before companies can be added to the registry. TAG’s overall goal is to eliminate fraudulent traffic, promote brand safety, and enable transparency by analyzing threats, sharing best practices for the world, and connecting industry leaders.

Building Trust in the Advertising Industry

Both the IAB and the TAG are well-regarded in the advertising industry as authoritative regulatory bodies. Their approval of DataDome underscores our commitment to protecting advertisers from online fraud while protecting user data. That commitment is why we developed Ad Protect, a tool marketing teams can use to reduce distorted metrics and inflated costs caused by bot-driven click fraud.

Our top-notch malicious bot detection finds bot traffic that other tools don’t, enabling you to further save money and improve the ROI of your campaigns. When your ads are truly reaching genuine users, you can make informed decisions about where to apply ad budgets based on real analytics.

We are dedicated to continue improving our solution for advertisers—and that’s why we’re proud to be IAB approved and TAG certified. To see how Ad Protect can keep your business safe from click fraud and ad fraud, book a demo today.