Cookies are small files of information that a web server generates and sends to a web browser. For example, a cookie stored in your browser will let a website know that you are already logged in, so instead of showing you a login page, you would be taken to your account page welcoming you back.

Though cookies are very useful, they are also used for tracking and advertising, sometimes with repercussions for user privacy. Cookies are a core tool, for example, for all advertising networks. To protect users, privacy laws may require website owners to clearly specify what cookies are being used and for what purposes, and, in many cases, to obtain a user's consent before storing those cookies in the user's browser. A key example of this is the ePrivacy Directive.

Herein lies the problem: often website administrators, developers, or compliance team members don’t know what cookies are being used by their website. A common approach for gaining a better understanding of cookie usage is to set up a scanner bot that crawls through each page, collecting cookies along the way. However, many websites requiring authentication or additional security measures do not allow for these scans, or require custom security settings to allow the scanner bot access.

To address these issues, we developed Page Shield Cookie Monitor, which provides a full single dashboard view of all first-party cookies being used by your websites. Over the next few weeks, we are rolling out Page Shield Cookie Monitor to all paid plans, no configuration or scanners required if Page Shield is enabled.

HTTP cookies

HTTP cookies are designed to allow persistence for the stateless HTTP protocol. A basic example of cookie usage is to identify a logged-in user. The browser submits the cookie back to the website whenever you access it again, letting the website know who you are, providing you a customized experience. Cookies are implemented as HTTP headers.

Cookies can be classified as first-party or third-party.

First-party cookies are normally set by the website owner¹, and are used to track state against the given website. The logged in example above falls into this category. First party cookies are normally restricted and sent to the given website only and won’t be visible by other sites.

Third-party cookies, on the other hand, are often set by large advertising networks, social networks, or other large organizations that want to track user journeys across the web (across domains). For example, some websites load advertisement objects from a different domain that may set a third-party cookie associated with that advertising network.

Cookies are used for tracking

Growing concerns around user privacy has led browsers to start blocking third-party cookies by default. Led by Firefox and Safari a few years back, Google Chrome, which currently has the largest browser market share, and whose parent company owns Google Ads, the dominant advertising network, started restricting third-party cookies beginning in January of this year.

However, this does not mean the end of tracking users for advertising purposes; the technology has advanced allowing tracking to continue based on first-party cookies. Facebook Pixel, for example, started offering to set first-party cookies alongside third-party cookies in 2018 when being embedded in a website, in order “to be more accurate in measurement and reporting”.

Scanning for cookies?

To inventory all the cookies used when your website is accessed, you can open up any modern browser’s developer console and review which cookie is being set and sent back per HTTP request. However, collecting cookies with this approach won’t be practical unless your website is rather static, containing few external snippets.

To resolve this, a cookie scanner can be used to automate cookie collection. Depending on your security setup, additional configurations are sometimes required in order to let the scanner bots pass through protection and/or authentication. This may open up a potential attack surface, which isn’t ideal.

Introducing Page Shield Cookie Monitor

With Page Shield enabled, all the first-party cookies, whether set by your website or by external snippets, are collected and displayed in one place, no scanner required. With the click of a button, the full list can be exported in CSV format for further inventory processing.

If you run multiple websites like a marketing website and an admin console that require different cookie strategies, you can simply filter the list based on either domain or path, under the same view. This includes the websites that require authentication such as the admin console.

To examine a particular cookie, clicking on its name takes you to a dedicated page that includes all the cookie attributes. Furthermore, similar to Script Monitor and Connection Monitor, we collect the first seen and last seen time and pages for easier tracking of your website’s behavior.

Last but not least, we are adding one more alert type specifically for newly seen cookies. When subscribed to this alert, we will notify you through either email or webhook as soon as a new cookie is detected with all the details mentioned above. This allows you to trigger any workflow required, such as inventorying this new cookie for compliance.

How Cookie Monitor works

Let’s imagine you run an e-commerce website example.com. When a user logs in to view their ongoing orders, your website would send a header with key Set-Cookie, and value to identify each user’s login activity:

• login_id=ABC123; Domain=.example.com

To analyze visitor behaviors, you make use of Google Analytics that requires embedding a code snippet in all web pages. This snippet will set two more cookies after the pages are loaded in the browser:

• _ga=GA1.2; Domain=.example.com;
• _ga_ABC=GS1.3; Domain=.example.com;

As these two cookies from Google Analytics are considered first-party given their domain attribute, they are automatically included together with the logged-in cookie sent back to your website. The final cookie sent back for a logged-in user would be Cookie: login_id=ABC123; _ga=GA1.2; _ga_ABC=GS1.3 with three cookies concatenated into one string, even though only one of them is directly consumed by your website.

If your website happens to be proxied through Cloudflare already, we will observe one Set-Cookie header with cookie name of login_id during response, while receiving three cookies back: login_id, _ga, and _ga_ABC. Comparing one cookie set with three returned cookies, the overlapping login_id cookie is then tagged as set by your website directly. The same principle applies to all the requests passing through Cloudflare, allowing us to build an overview of all the first-party cookies used by your websites.

All cookies in one jar

Inventorying all cookies set through using your websites is a first step towards protecting your users’ privacy, and Page Shield makes this step just one click away. Sign up now to be notified when Page Shield Cookie Monitor becomes available!

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¹Technically, a first-party cookie is a cookie scoped to the given domain only (so not cross domain). Such a cookie can also be set by a third party snippet used by the website to the given domain.