Too Long; Didn't Read

The Pepsi vs. Coca-Cola clashes teach us an invaluable lesson about outperforming in marketing. These brands have been struggling for ages, changing their strategies constantly to stay relevant; from creative ads to digital excitement. They have adjusted to what people care about, their rivalry is not just about the products, it is all about the fluid nature of marketing. Watching them, we learn how brands can continue to develop and connect with customers,  now and in the years to come.

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