December 17, 2023 •
Every December, global experts examine trends and international focus areas for the next 12 months and beyond. For 2024, top topics range from upcoming elections to regional wars to space exploration to advances in AI.
And with technology playing a more central role in every area of life, annual cybersecurity prediction reports, cyber industry forecasts and advanced research on cyber threat trends and data breaches are more important than ever before. Indeed, as predicted back in 2016, the annual growth in the breadth, depth, value and impact of security industry predictions continues unabated.
Naysayers will ask: How accurate are these security predictions? It is an important question to keep considering, especially as we are wrapping up a year in which generative AI (GenAI) stole the show — despite little mention last December. (Before you dig into the 2024 predictions, take a look back at what did make the list for 2023.)
But answering that question about security prediction accuracy is akin to putting all financial advisers in the same category. Indeed, we have bears and bulls and middle-of-the-road “buy and hold” pragmatists in the cybersecurity industry as well. An appropriate response is generally, “It depends.”
Put simply, new year forecasts are varied, but many companies stand out for their in-depth research, reports, trend analysis and more. Nevertheless, the combined research, data and expert analysis contained in these reports is nothing short of staggering — and very helpful.
While the top cybersecurity industry reports are well-refined, clearly presented documents with video support and more, other forecasts, predictions and trends are buried in YouTube videos, conference overviews and online webcasts that are highly informative, but difficult to find.
Gartner, Forrester, IDC, IBM Security and others have excellent prediction and trend materials that normally cost hundreds or thousands of dollars to buy or to access via a subscription. They are included in my annual analysis only when referenced materials are freely available via link. In fact, I encourage you to read the details at the references provided to learn more.
For 2024, security industry prediction reports highlight common themes:
AI will revolutionize everything and everyone — for better and for worse. Here are some specific predictions around AI and GenAI:
CISOs will get more power and a broader role for several years (Gartner).
Election cyber attacks globally will be center stage. Specifically:
More cyber attacks in space, including overall programs, cyber arms race in space including satellites and other next-generation vehicles.
Ransomware growing and evolving, gaining access and targeted ID management using more sophisticated phishing and social media compromises.
Use of breached credentials to log in rather than hack in. This data is available for sale on the dark web from many years of data breaches.
Supply chain attacks will grow and evolve with developers targeted in supply chain attacks via software package managers (Google Cloud).
Cyber insurance market will continue to grow and evolve. Most reports say prices will stabilize.
Attacks targeting hybrid and multicloud environments will mature and become more impactful (Google Cloud). There will also be more cloud-native worm attacks (Trend Micro).
Attackers will look to blockchain for fresh hunting grounds and extortion plans. Also, with the rise of bitcoin and other cryptocurrencies, there will be new crypto wallet attacks.
Growth in hacktivism, with more hacktivism tied to APTs (Kaspersky).
More groups in the “hacker for hire” business (Kaspersky).
“Malinformation” will grow dramatically, as trust is hard to gain and keep (Gartner).
Next-level cyber attacks with a “go big or go home” approach (Fortinet).
New tech, such as QR Codes and VR headsets, attacked in various ways (Watchguard).
Zero-trust models will be more widely implemented.
Attacks on global events — for example, the 2024 Summer Olympics in Paris — to gain attention will increase.
Reminder: This ranking covers organizational reports and not just individual predictions. Most reports offer six to 10 predictions or more, and the top reports group their predictions and themes into categories. Also, the research and details behind each security prediction offer vital context. I urge readers to visit these companies’ websites, read their full prediction reports and see the details on each item — often in video format. My goal is to point you in the right direction for more details and solution-specific research.
1) Google Cloud/Mandiant — This team never disappoints, and they have climbed into the top position for the first time ever with a global set of forecasts, predictions and global security trends that are simply outstanding. For this year, they offer Cybersecurity Forecast 2024: Insights for Future Planning. They also outline four broad trends in this helpful infographic.
Google Cloud organizes their report differently than others with an opening section on AI and nation-state threat actors, including “The Big Four” of China, Russia, North Korea and Iran.
Only then do they issue global forecasts in many areas, along with a regional forecast. Here are their top global trends, with more details in their document.
Their themes are described here in this video:
Also, see these related Google Cloud Cybersecurity Forecast 2024 videos:
2) Trend Micro once again offers an excellent report that fought for the top prize with an amazing report entitled Critical Scalability: Trend Micro Security Predictions for 2024. Trend Micro’s presentation, references, detailed descriptions of each prediction and overall approach to this report sets them apart again, but they have shortened their material, which dropped them slightly into the second slot for 2024.
Here’s how Trend Micros opens:
“On the heels of a year marked by technological leaps, 2024 is poised to be a hotbed for new challenges in cybersecurity. In a fluctuating economic and political terrain where nearly everything from bank transactions to kidnapping has gone digital, enterprises seeking a strategic advantage have come to rely on the likes of artificial intelligence and machine learning (AI/ML), the cloud, and Web3 technologies. The headwinds from these innovations, which offer use cases for defenders and malicious actors like, inevitably herald turbulent times ahead.
“Amid the ongoing conflicts in Ukraine 1 and the Middle East 2 weighing heavily on global leaders, the political landscape is set to be a minefield of cyberthreats that can have far-reaching consequences, with parties from all sides seeking to sway public opinion and shape the course of political events. As the EU, US, and Ukraine gear up for their respective upcoming elections, such electoral periods will prove to be fertile ground for politically motivated cyberattacks, carefully crafted disinformation campaigns, and espionage orchestrated through a web of AI-powered tools and social platforms.”
Here are their top five themes:
3) WatchGuard again wows with an amazing security prediction report, including interesting videos — and even a new blooper reel that wins the most creative twist for 2024. I also like their historical look and grading of themselves from last year’s predictions.
4) Kaspersky — Kaspersky’s APT predictions always offer an abundance of amazing security and privacy material for the new year. Once again, their forecasts and predictions are harder to find than many of their competitors’. I rank Kaspersky so high on this list due to the huge amount of research and excellent material that is well-thought-out and timely from a global perspective. They also offer many siloed reports on different topics and in different regions around the world.
We start with their Kaspersky’s Advanced Persistent Threats Predictions for 2024 (much more specific detail at every link).
“Emerging AI tools can streamline spear-phishing message production, even enabling the mimicry of specific individuals, the report warned. Attackers may devise creative automation methods by gathering online data and feeding it to large language models to craft letters in the style of a person connected to the victim.
“The report noted that threat actors will likely broaden their surveillance efforts, targeting consumer devices through vulnerabilities and silent exploit delivery methods, including zero-click attacks through messengers, one-click attacks via SMS or messaging apps and network traffic interception.”
5) Fortinet continues to impress with their Cyberthreat Predictions for 2024: An Annual Perspective from FortiGuard Labs.
Fortinet leads with the evolution of old favorites, but quickly pivots to ”Fresh Threat Trends to Watch for in 2024 and Beyond”:
“Next-level playbooks: … Looking ahead, we predict attackers will take a ‘go big or go home’ approach, with adversaries turning their focus to critical industries—such as healthcare, finance, transportation, and utilities—that if hacked, would have a sizeable adverse impact on society and make for a more substantial payday for the attacker. They’ll also expand their playbooks, making their activities more personal, aggressive, and destructive in nature.
“It’s a new day for zero days: … We’ve observed a record number of zero days and new Common Vulnerabilities and Exposures (CVEs) emerge in 2023, and that count is still rising. Given how valuable zero days can be for attackers, we expect to see zero-day brokers—cybercrime groups selling zero days on the dark web to multiple buyers—emerge among the CaaS community.
“Playing the inside game: … We predict that attackers will continue to shift left with their tactics, reconnaissance, and weaponization, with groups beginning to recruit from inside target organizations for initial access purposes.
“Ushering in ‘we the people’ attacks: … We expect to see attackers take advantage of more geopolitical happenings and event-driven opportunities, such as the 2024 U.S. elections and the Paris 2024 games.
“Narrowing the TTP playing field: Attackers will inevitably continue to expand the collection of tactics, techniques, and procedures (TTPs) they use to compromise their targets.
“Making space for more 5G attacks: … A successful attack against 5G infrastructure could easily disrupt critical industries such as oil and gas, transportation, public safety, finance, and healthcare.”
6) Splunk — Splunk offers a very impressive security prediction report again for 2024. They named it Security Predictions 2024: From ransomware to resilience, and how AI will impact a changing threat landscape. This 17-page report is packed with material from eight named contributors (on p. 16) and leads with AI (parts one and two), before discussing CISOs and the board, cyber threats, ransomware, resilience and a 20-year security outlook. (My view: wow! That just bumped this report up two slots.)
Splunk starts with an interesting set of AI predictions that are good and bad at the same time.
Two prediction items of note:
– Malinformation is a multifront threat — By 2028, enterprise spending to battle malinformation will surpass $30 billion, cannibalizing 30% of cybersecurity and marketing budgets t combat a multi-front threat.
– CISOs get more power — By 2027, 45% of CISOs remit will expand beyond cybersecurity, due to increased regulatory pressure and attack surface expansion.
Finally, I love their material on “7 Disruptions You Might Not See Coming: 2023-2028.” See the video below for details on each item.
8) Forrester – Like Gartner, Forrester has a paid model to receive their excellent research and prediction report for 2024. But there are many sources which offer their highlights, and even better YouTube videos that can be viewed to do a deep dive into various topics.
The Forrester series of great, free podcasts also offers details: What it means.
Also see these excellent YouTube videos/podcasts:
Predictions 2024: Where Will AI Go Next?
(Top item: Bring-your-own AI will be in store for 60 percent of us in 2024.)
Three more great Forrester podcasts on the future offered free as YouTube videos:
9) IBM Security — Like Forrester andWall Street Journal.
To start, visit IBM’s 5 Trends for 2024:
Plus, these quasi-prediction statements:
“Trust proves hard to earn. And even harder to maintain.”
“Only 55% of CEOs are confident in their organization’s ability to accurately and completely report the information stakeholders demand for data security and privacy.”
“When choosing a brand, 9 in 10 consumers say trust is the most important deciding factor.”
Next, watch these great IBM Security Event videos (for free) at the WSJ website:
10) BeyondTrust — A different type of cyber trend list is offered by BeyondTrust’s Top Cybersecurity Trend Predictions for 2024. Like many others, they lead with:
“Evolution of the AI Threat:
Unlike other reports, they jump into new areas like:
While I would not call this list “into the cyber abyss,” there are some fascinating predictions for 2024. I encourage you to read the details under each of their items. Again, they lead with AI:
“Artificial Intelligence and Machine Learning:
12) Trellix — The Advanced Research Center at Trellix has put together an impressive report called Trellix 2024 Threat Predictions. Here is their outline (with many details on each item at their website):
The Threat of Artificial Intelligence
Shifting Trends in Threat Actor Behavior
Emerging Threats and Attack Methods
13) BAE Systems — Another report that comes from a slightly different perspective is BAE’s The future is now: Top five defense technologies to watch in 2024. This has a mix of cyber and other topics:
14) Proofpoint —Proofpoint’s 2024 Predictions: Brace for Impact is a solid list for the coming year with helpful insights like: “As we reflect on 2023, it becomes evident that threat actors possess the capabilities and resources to adapt their tactics in response to increased security measures such as multi-factor authentication (MFA). Looking ahead to 2024, the trend suggests that threats will persistently revolve around humans, compelling defenders to take a different approach to breaking the attack chain.”
15) IDC Predicts —
Start withTop 10 Worldwide IT Industry 2024 Predictions: Mastering AI Everywhere.” Here are their top five items, with details on the first:
Next week, I’ll release the second part of this report, “The Top 24 Security Predictions for 2024 (Part 2),” including:
CybersecurityArtificial Intelligence
Daniel J. Lohrmann is an internationally recognized cybersecurity leader, technologist, keynote speaker and author.