Dear MSP Partners and Customers,

Over the last year, we have evolved our business in an ever-changing environment – TOGETHER!

With this change comes differences in how to best approach the market as we look to the year ahead. What will we change to meet our customer’s and prospects’ business needs? How will we further pivot to the demands of the external workforce? What has changed in your business, and how have Fieldglass features been incorporated into what your sales representatives talk about?

Managed Service Providers (MSPs) are critical partners to SAP and in helping organizations maximize the benefits of Fieldglass’s innovative solutions. However, the continuously evolving business landscape necessitates an ever-changing go-to-market (GTM) strategy vital to successful outcomes. Here is a few driving factors to reset and refresh as we look to 2024, ultimately helping our customer or prospective customers.

1. Changing Market Dynamics: In a rapidly evolving market, Managed Service Providers (MSPs) are designed to adapt to these changes, ensuring they stay relevant and competitive. They continuously analyze prevailing market trends, customer behavior, and needs. They pivot and alter their strategies using advanced analytics and data-driven insights to align with market dynamics. This ability to change course rapidly ensures that MSPs using the Fieldglass SAP platform can effectively meet their customers’ evolving needs.
2. Technological Advancements: As technology changes, MSPs aid clients in understanding and leveraging these advancements effectively. MSPs provide access to the latest tech solutions that can transform business operations, including cloud computing infrastructure, cybersecurity, IoT, artificial intelligence, and more, through their services. With SAP Fieldglass, a cloud-based, open Vendor Management System, MSPs can deliver their services more efficiently and scalable.
3. Innovation in SAP Fieldglass: As SAP Fieldglass continues to push the boundaries with innovative features and functionality, MSPs align their strategies with the changes. This includes streamlining business processes, enhancing labor management capabilities, or optimizing resource allocation. Continually adapting to these innovations helps MSPs deliver superior value-added services to their customers.
4. Regulatory Compliance: The ever-changing regulatory environment challenges companies to stay compliant. MSPs closely monitor these changes and leverage SAP Fieldglass’s compliance capabilities to ensure customers meet all relevant regulations. This includes adherence to labor laws, data privacy and security guidelines, and other industry-specific requirements. MSPs effectively shoulder the compliance burden, allowing customers to focus on their core business.
5. Customer Engagement: MSPs have robust mechanisms to build and improve customer engagement. They articulate their value proposition clearly, communicate benefits effectively, and demonstrate how their services — empowered by the SAP Fieldglass platform — can deliver tangible business results. The personalized interaction coupled with custom solutions ensures high customer engagement and satisfaction.
6. Competitive Advantage: MSPs strategically establish their positioning in the marketplace to achieve a competitive edge. By staying attuned to the latest trends, harnessing the power of technology, and offering solutions via SAP Fieldglass that cater to diverse customer needs, MSPs remain a step ahead of the competition.
7. Revenue Growth: MSPs are keen on exploring new opportunities that foster revenue growth. They tap into untapped markets and customer segments, offer diversified service portfolios, and build strategic partnerships. Additionally, their use of sophisticated platforms like SAP Fieldglass helps them manage costs, optimize resources, and create efficiencies — all of these feed into their bottom line, supporting robust revenue growth.

In a dynamic business environment marked by constant change, it’s clear that the approach to the market is instrumental for MSP partners working with SAP Fieldglass. It helps us all articulate changes in market trends, technological advancements, and regulatory requirements. At the same time, it enhances our ability to engage customers, gain a competitive edge, and foster revenue growth. A yearly GTM strategy isn’t just about keeping in step with the changing times. Still, it’s an opportunity to reassess strategic priorities, stay innovative, and drive continuous growth with and for our joint customers.